Design leaders can think of this as helping their designers figure out which career path they want to take, and coaching their managers through this process so they can help their designers do the same-which is no easy task. When putting together a great band, we need to make sure everyone is in the right position, playing the right instrument. I’ve witnessed them start to embody that quote from Julie, but as you’d expect, so much growth has brought a lot of changes in how we come together as a group to do our best work. In just under two years, I’ve watched our platform add millions of new users, and our consumer design team double in size. In her book The Making of a Manager, Julie Zhuo is so on point about what it feels like when a team comes together in perfect sync: when it's no longer about you or me, a shared purpose motivates people to perform their best.Īs leaders, we spend a huge amount of time every day doing things to ensure our teams are working in unison, but how do we effectively get to this dream state where the collective becomes greater than the individual? Just like in a band, it all starts with getting people into the right roles. Instead, you feel the energy of dozens of hearts and minds directed toward a shared purpose, guided by shared value.” Julie Zhuo Done well, it ceases to be about you or me, one individual or another. “A group of people working in unison is a wonderful thing to behold. This article was inspired by a talk I gave last fall at Leading Design London, in which I shared something I’ve been thinking about a lot over the last couple of months: the challenge of making a great design team is similar to the challenge of making a great band. Those of you currently leading Design teams in your organization, and those of you aspiring to be a team lead, can probably relate to what I’ve gone through and what I'm about to share within this article, so keep reading…these words might help you too. Now here I am, leading up the design team responsible for the consumer experience at Spotify, a role that's my dream job, but one that’s also stretched me in ways that I never expected. After all, it's not often you get the chance to work at a company that makes a product you love and use daily. After having spent over a decade working in UX design all over the world-from New York to London to Singapore-I was excited to get back to Europe and join a company I admired as much as Spotify.
Two years ago, I uprooted my entire life to move to Sweden to work at Spotify.
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